October 22, 2014

Creative Morning - Everyone Has a Story to Tell: How to Tell It Strategically


On October 1st, 2014, I attended the ‘Creative Morning’ event at the Manhattan Campus, which was hosted by the Center for Career & Professional Development (CCPD). Everybody in the room was curious about what David Carofano was going to present. Once the lights had dimmed, each person was ready with their notepads and pens to find out what he had to share.
 
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David Carofano presenting to Pratt students how to tell "their story".
David  works at Local Projects, and shared with us a short presentation on how to identify our skills and tips on expressing them in this changing market. He shared with us the struggles he faced at the beginning of his career, and his honesty about these struggles with employers.

David expressed that when interviewers asked why he had only been at his previous jobs for less than than a year, his answer was that he hadn't found "that thing yet" -- the perfect job that felt like a great fit for him, and was still searching to fill that gap. He suggested to include “why you’re here” as part of your story, because “people don’t buy what you do, they buy why you do it”.
He emphasized that when telling your story, you want to “connect with them on an emotional level” to make it powerful. David uses this same theory when working with clients and when he is developing strategies for new projects. He noted that he considers: “What is that one thing that people are going to connect to emotionally? You have to put yourself in their shoes and think about what they would be seeing, feeling or thinking”.
David says to continue to write your story with your experiences; talk to developers, designers and get to know individuals with different skills to expand your knowledge and story.
 
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David - "Your story is your journey."
David’s role in Local Projects is to come up with strategies and pass them on to content developers and videographers. “You have to figure out a platform… come up with ideas that can then go into designs…” 

“How do you choose the right medium when working with a client?” Was a question asked during the event, and I’d like to know how you would answer this question. Feel free to comment and share with us your opinion.

Be sure to check out the next Creative Morning coming up on November 5th. These are held on the first Wednesday of the month at 8:30 AM on the Pratt Manhattan Campus. You can register through the CCPD Blog by clicking here.

Written By: Jazz Seijii Hernandez
Photographs By: Jazz Seijii Hernandez

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