October 22, 2014

Creative Morning - Everyone Has a Story to Tell: How to Tell It Strategically

On October 1st, 2014, I attended the ‘Creative Morning’ event at the Manhattan Campus, which was hosted by the Center for Career & Professional Development (CCPD). Everybody in the room was curious about what David Carofano was going to present. Once the lights had dimmed, each person was ready with their notepads and pens to find out what he had to share.

David Carofano presenting to Pratt students how to tell "their story".
David  works at Local Projects, and shared with us a short presentation on how to identify our skills and tips on expressing them in this changing market. He shared with us the struggles he faced at the beginning of his career, and his honesty about these struggles with employers.

David expressed that when interviewers asked why he had only been at his previous jobs for less than than a year, his answer was that he hadn't found "that thing yet" -- the perfect job that felt like a great fit for him, and was still searching to fill that gap. He suggested to include “why you’re here” as part of your story, because “people don’t buy what you do, they buy why you do it”.
He emphasized that when telling your story, you want to “connect with them on an emotional level” to make it powerful. David uses this same theory when working with clients and when he is developing strategies for new projects. He noted that he considers: “What is that one thing that people are going to connect to emotionally? You have to put yourself in their shoes and think about what they would be seeing, feeling or thinking”.
David says to continue to write your story with your experiences; talk to developers, designers and get to know individuals with different skills to expand your knowledge and story.

David - "Your story is your journey."
David’s role in Local Projects is to come up with strategies and pass them on to content developers and videographers. “You have to figure out a platform… come up with ideas that can then go into designs…” 

“How do you choose the right medium when working with a client?” Was a question asked during the event, and I’d like to know how you would answer this question. Feel free to comment and share with us your opinion.

Be sure to check out the next Creative Morning coming up on November 5th. These are held on the first Wednesday of the month at 8:30 AM on the Pratt Manhattan Campus. You can register through the CCPD Blog by clicking here.

Written By: Jazz Seijii Hernandez
Photographs By: Jazz Seijii Hernandez

October 17, 2014

Inside Track into the Industry: Product Development

On September 25th, I had the pleasure of attending an event hosted by the Center for Career & Professional Development. This event was an Inside Track into Industry: Product Development.

Students sat at round tables with alumni from various majors that included interior design, architecture, and illustration, just to name a few. Each table had a bell in the middle, and when students had a question they would ring the bell and ask the alumni. Students at the table were able to chat with the alumni for 30 minutes, and discuss product development as well as any other questions about the alumni experiences at Pratt and how those influenced their current careers. At the end of the half-hour, a gong was struck to indicate the end of the round table discussion. Following the gong, each alumni stood up and shared the most interesting or important question they got from the group of students, and their response to said question. The alumni switched tables and then had another round of discussions with a new group of students.

If you weren’t able to make it to the event, here are some of the most important answers that came from our alumni:
“What is the most important thing in Product Development?”
“Clarity, the product has to stand for itself, someone has to just see it and get. Because you won’t always be there to explain your work, and it has to be able to stand on it’s own.”
“What makes someone a good person to work with?”
“There are 3 things that makes someone a positive co-worker. Number 1: you are easy to work with, 2: You are talented and you can do the work well, and 3: you can do it quickly and on time.”
“How as a designer or an artist, do you learn about the business side of things?”
“I made stuff and found out how to sell it, you just got to get in it and know the questions to ask. Once you have the product though, the questions will come, and then you just have to find a way to answer them, whether it’s classes, working, or asking someone.”
Don’t miss the next Inside Track into Industry: Publishing event happening on October 22, 2014! Registration for events can be found at: ccpd.pratt.edu/events.

Written by: Diana Li