February 12, 2013

Peer Book Report: Careers by Design: A Business Guide for Graphic Designers by Roz Goldfarb


Reviewed by Christina Bull


The design world is both an unbelievably exciting and scary place to students.  It’s sometimes hard to envision exactly where our skills will take us after graduation. Despite all the technical training and problem solving abilities that Pratt instills in its students, the business aspect of design is a subject far less easily taught.

In Careers by Design: A Business Guide for Graphic Designers, author Roz Goldfarb seeks to inform her audience of all aspects of the design world. Goldfarb begins her guide by defining each area of design: graphic design, advertising, interactive media, industrial design, and environmental design. Through these descriptions, Goldfarb also addresses what practices make a good designer. In addition, as the title suggests, there is significant career emphasis in Careers by Design.

Some applicable topics covered include:
·      How to meet clients needs
·      Design jobs, descriptions, and titles
·      Networking and portfolio submissions
·      Freelancing
·      Accepting or rejecting a job offer
·      Salary variables and negotiation

Ambitious designers will benefit from this book. After all, why wait until after graduation to find out everything you can about the field?

Take a look at this book and others by visiting the Career Services office library in East Hall 001.
We have lots of books and periodicals relating to all majors at Pratt! For a full listing of books and resources check out our online library catalogue.

1 comment:

  1. Great information. Thanks for providing us such a useful information. Keep up the good work and continue providing us more quality information from time to time. Graphic Designer Jobs A Great Career

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