March 7, 2011

Peer Book Report: Graphic Designer's and Illustrator's Guide...

The Graphic Designer’s and Illustrator’s Guide to Marketing and Promotion by Maria Piscopo

When I took this book off of the shelf, I was a bit skeptical—why? because the cover is pretty heinous (got to love that irony). However, upon reviewing it, I found that it was a treasure trove of valuable information and well organized, easy-to-read instructions on how to get your self promotion and marketing journey started.

You probably know of some really talented designers and illustrators who have beautiful work, but not many clients. Likewise, you may know of some designers and illustrators who aren’t very good, but who get a lot of work because they are excellent businesspeople. This book really delineates how you can have both creativity AND clients. Some great features include:
  • Plans of action for marketing, advertising, selling, and promoting your work
  • Lists of phrases to avoid being filtered as spam
  • Sources to getting art director contacts
  • Finding your mission and marketing message
  • Targeting new clients
  • ∙Designing advertising campaigns
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