September 27, 2010

Online Spotlight: Arielle Scarcella

Pratt Talent

Ariella Scarcella recently graduated Pratt in May 2008 with a BFA in Art Direction. She's now a YouTube partner and also works in advertising in San Antonio, TX. Arielle's work is pretty eye-catching with its quirky imagery and sarcastic, humorous undertones. Her concepts are original, and her subject matter is extremely accessible--but from here I'll let her work speak for itself!

Arielle shared that the most beneficial classes she took while here at Pratt were Josh Tretin and Joel Tavlin’s interactive advertising classes. She also added that she thought the Art Direction department needed new directions in terms of developing more classes and hiring more faculty who are well-versed in interactive and online video media. Arielle was so adamant about this point because that is exactly the type of work she is currently doing: she works on websites, banner ads, and social networking ideas.
When I asked Arielle if she had any advice regarding the Advertising industry, she said this:
"The industry is getting so big; I was afraid that I wouldn’t be able to make it in advertising. Advertising is no joke. While you are still in school, bust your ass. Make friends with the teachers you really love, and make all the connections that you can. Keep especially focused on mobile and online media."
Thanks Arielle! You provided some really valuable feedback.

Posted by Christee Curran

September 20, 2010

Internship Success: Real Art Ways

Angeline Ucci, Advertising/ Art Direction 2012

Place of Internship: Real Art Ways, Hartford, Connecticut summer 2010

New Englanders tend to reserve the few months of hot summer weather for beach trips and barbecues, and normally I would be one of them, but this year I wanted to spend some time in an artistic environment outside of the Pratt gates. I knew I still wanted to go home for the summer so I started looking for internships in Connecticut at the beginning of the Spring semester. I applied to a couple museums in Hartford and New Britain, but really had my heart set on a more alternative, interactive venue.

And thus I found my way to Real Art Ways, one of the leading multidisciplinary non-profit arts organizations in the country - and by far the coolest in my book. RAW houses contemporary new artists, offers first-run independent films in their cinema, and gets involved with everything else from parties and events, to live art and public art projects throughout Hartford.

I joined the Real Art Ways team as a Communications intern, and the small staff (usually around 10 in the office) really allowed me to get involved. I spent most of my time designing posters and flyers for upcoming events and openings. And although I had the occasional filing task or Staples run, I was never asked to get coffee for anyone other than myself (they have an amazing cafe in the lobby).

Real Art Ways also provides their interns with the chance to execute an independent project. The then Communication Coordinator Abby Ohlheiser, who's now getting her masters at NYU, and I really wanted to get a RAW blog up and running, but it never exactly came to a reality. However, I ended up creating a series of headers for their E-News , which have been taken on by the new Coordinator and any upcoming interns.

Bottom line, I spent a lot of time using InDesign and talking with some really amazing Real Art Ways staff members.

My advice to any aspiring interns: Don't overlook small organizations, they can do some incredible things and give you the opportunity to actually do something and get to know the artists and designers who work there.